Content First > Mobile First
Written by joericlaes on Monday February 24, 2014
But wait, isn’t it “mobile first”?
“Mobile first” is a popular refrain among the web’s influential thinkers, and we agree that it’s important to think about the mobile user experience early in any design process. But, before we begin to think about a mobile solution, we work to understand the users’ needs and the content strategy that will address them. This thinking prepares us to design solutions for any mobile device and those media devices we haven’t even imaged yet.
Create it and they will come – the benefits of a content-first approach
When you think about all that high quality content can do for you, a content first approach is a no brainer. Great content gets you found in search. Great content builds your reputation. And great content keeps customers coming back.
Be there for the conversation
Social media marketing offers opportunities for brands to monitor and interact with their fans. But what’s the right strategy? Do you need to be on Facebook, Twitter, Google+, YouTube, Slideshare, LinkedIn, and other networks? And once you’re there, what should you publish and share? A solid content strategy helps you define channel-specific social media initiatives. Brands with content strategies knew their Google+ strategy the moment the service launched. When you put your content first, you’re ready for any new service on the horizon. (We’ve heard MySpace is making a comeback!)